Spec shoots
LUX + LUMI
Not a candle. An atmosphere.
A minimal, cinematic presentation framing LUX + LUMI as mood-first luxury — light, texture, and the quiet drama of space.
The Mood of Light
Every brand needs a mood. LUX + LUMI exists at the intersection of design, ritual, and light — the quiet luxury that defines space. This spec concept explores the brand’s potential visual identity through light, texture, and emotion.
Developed independently as a creative exploration by The Aesthetic. Open to collaboration across styled product campaigns, lifestyle content, and ongoing creative direction.
Dual Energies
Warm Glow • 2700K
Intimate, reflective, skin-friendly. Materials: ceramic, linen, brass. Use-cases: bath ritual, bedside, entry vignette.
- Close diffusion, shallow depth (f/1.4–2.8)
- Soft contrast, gentle bloom on highlights
- Candle “breath” micro-movement (6–10s loops)
Cool Light • 6500K
Architectural, airy, modern. Materials: glass, chrome, concrete. Use-cases: morning desk, gallery shelf, dinner table.
- Crisp edges, controlled reflections
- Negative fill to sculpt form
- Shadow-play across surfaces (window cut)
Texture, Scale, Atmosphere
Let type and photography carry the luxury. Shoot textures tight — wax skin, wick braids, glass meniscus — then counter with negative space and calm typography.
- Lens set: 35 / 50 / 85; macro for wick + wax details
- Diffusion: 1/8–1/4; gentle halation for warmth sets
- Color: matte blacks, soft whites, brass accents
Cinematic Micro-Loops
Loop Concepts
- Breath: Silent macro of the flame, subtle air current.
- Spill: Light crawling across concrete then fading.
- Echo: Reflection pulsing on chrome or glass.
Edit cadence: slow cross-dissolves or hard cuts on the flicker beat — no swooshes.
What You Get
Scope
- Creative Direction — shot list, styling, product prep
- Photography — 12 hero stills (6 Warm / 6 Cool)
- Socials — 24 crops (1:1, 4:5, 9:16)
- Motion — 4 micro-loops (6–10s) + 1x 20–30s cut
Timeline
| Phase | Duration |
|---|---|
| Pre-production | 3–5 days |
| Shoot (studio) | 1 day |
| Photo edits | 7–14 business days |
| Video edits | 14–21 business days |
Raw/unedited files are not released. Full rolls available for purchase at +25% over final cost.
Energy, Made Visible
When vision meets intention, the vibe amplifies. LUX + LUMI crafts light that defines a mood — and we frame that mood in motion. Together, we’re not just creating imagery; we’re designing atmosphere.